What is ‘gamification’?

We offer bespoke team-building activities, puzzles and game scenarios that are tailored to address specific issues within your organisation. Recognising the growing trend of offline gamification, we transform dry subjects into fun and engaging activities, bringing a gaming element to workplace learning.

Why implement it?

Even MI5 uses games for training their recruits, demonstrating the effectiveness of gamified learning in enhancing information absorption. 70% of 2000 leading companies surveyed globally confirmed that they use gamification in their training and other applications. By making activities fun and immersive, we help embed topics in attendees' minds, enabling them to adapt and apply the information in real-world scenarios.

90% of employees feel gamification makes them more productive. Gamification of a subject increases attendees’ retention of the information being imparted; it improves their focus and mental clarity; it increases collaboration between teams; and it improves morale, as games and puzzles have been proven to be natural stress-relievers.

A 2019 study found that gamification boosted overall productivity in organisations that applied it by over 50%; for example, Dominos and Google. Similarly, the report revealed that job satisfaction increased by 60%. And companies that implement gamification are found to be seven times more profitable than those that do not. Gamification is also appreciated by employees and results in higher retention; 95% of employees say that gamification at the workplace makes them more excited, productive, and brings a desire to do more. 

Gamification supports and encourages human-centred design…exactly what is needed in a world that’s increasingly employing automation. Gamification is not only powerful behind-the-scenes—successful companies are increasingly using games and puzzles at various points in their customer journeys.

The Learning Pyramid, developed by the National Training Laboratories in Bethel, Maine, is a well-known model that illustrates how different teaching methods impact information retention. According to the pyramid:

• Lecture: 5% retention

• Reading: 10% retention

• Audio-Visual: 20% retention

• Demonstration: 30% retention

• Discussion Group: 50% retention

• Practice by Doing: 75% retention

• Teach Others/Immediate Use: 90% retention

The statistics clearly show that active participation, such as ‘Immediate Application and Practice by Doing’, drastically increases the retention of the information/training being delivered by 90%.

If you’re interested in our gamification services, get in touch to discuss your needs. We’ll work closely with you to understand your needs, spending time within your organisation to tailor our activities effectively. We are also open to collaborating with other training professionals to enhance their programmes through gamification, ensuring that the training delivered is more impactful and memorable and ultimately offers a 90% increase in your clients’ ROI.