A company can know more about its activity than ever before while still misunderstanding what’s happening within it.

The most useful question is not be whether it has enough information to act, but whether it has tested the story that the information appears to tell.

One of the services Evolve3 CIC offers is offline gamification.

It’s a term only some people are familiar with, and even if they know what it is, it tends to be digital gamification that comes to mind.

The dictionary defines ‘gamification’ as: the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.